YUTAI HARDWARE STORE is a hardware store located in Miaoli, Taiwan.
The logo is designed with the symbol of honor, the laurel flower. It is designed with the Figure-ground Illusion technique, combining four sets of red “screws” with a white “osmanthus flower”. The four screws represent the four business philosophy, “stability, professionalism, trust and service”. The logo, like a traditional Japanese family coat of arms, is intended to bring a sense of historical trust to people..
There are many kinds of hardware parts and the size is small. In order to solve the problem that consumers are always difficult to find the hardware parts, we designed the hardware parts icon symbol on the packaging and presented the icon in a larger size on the envelope. The packaging design enhances the recognition of various hardware products.