Weidoe Group, founded by artist Liao Chun-wei (A-Wei), is a prominent F&B group specializing in Hong Kong-style cuisine, with a portfolio including brands like Dim Dim Sum and Chao Xiang Xiang. The corporate culture emphasizes professionalism, vitality, innovation, and a “flexible” work ethic. For Weidoe, flexibility signifies a commitment to change, breaking tradition, and adapting the best methods to meet any challenge.The logo design utilizes a circle to represent a dining plate and incorporates chopsticks as a core element of Chinese dining culture. The chopsticks are depicted picking up the group’s initials, “W&D,” which are designed with a plump, elastic aesthetic. Paired with a vibrant yellow and blue palette, the simple yet bold design reflects Weidoe Group’s identity as an energetic and innovative leader in the F&B industry.