究好豬是由祥圃集團於2015年所創立的品牌，以40年的職人經驗，希望打造人人都可以「好好安心吃飯」為目標，為此建立了科學化牧場、分切工廠、運籌車隊以及零售通路，打造一條龍整合、「全程溯源」的生鮮肉品界頂級製程規格的「究好供應鏈」，從農場到餐桌的過程層層把關、嚴格講究。究好豬創立至今，已有米其林級等600間知名餐廳指定使用，亦於200家優質生鮮通路的販售，同時也是台灣第一家，榮獲雙潔凈標章的豬肉調理食品。
● 品牌標誌設計
以究好豬的品牌核心精神及標語「最講究的好豬肉」，進行發想，將句子中的重點「究」與「肉」兩個字做筆畫的結合，創造出看似「究」字，也看似「肉」字的識別，希望能用此識別符號，傳遞對究好豬品牌而言，追求「講究、追究、研究」中的「究」，是一個不可或缺的重要精神，同時也希望利用簡單有力、飽滿流暢的書法字來表現，藉此傳達品牌是具有40年職人經驗，所共同打造的傳統信賴感。
● 品牌包裝設計
在整體風格上，希望以傳統、嚴謹、信賴感為目標，配色上不用過多的色彩來表現，而是以黑白灰色系，來營造品牌強調天然、沈穩與安心感。包裝上的插圖，主要呈現出究好供應鏈之樣貌，包含溯源牧場、飼糧講究、品種把關、冷鏈等，插畫以水平分層方式進行構圖，以營造出職人嚴謹得層層把關的經營理念。
客戶｜祥圃實業股份有限公司
Established in 2015 by Nice Garden Group, CHOHO PIG leverages over 40 years of industry expertise to create a fully integrated supply chain—from scientific farming and specialized butchery to logistics and retail. This farm-to-table system ensures rigorous traceability and quality.
The brand identity centers on the philosophy: “The most exquisite pork.” The logo artfully merges the brushstrokes of the Chinese characters “CHO” (Exquisite/Research) and “ROU” (Meat), reconstructing them into a unique visual symbol. This design establishes a direct link between semantics and form, embodying the brand’s name. The distinctive character symbol, paired with modern typography, balances traditional craftsmanship with a contemporary brand context, creating a sophisticated identity that stands out in the fresh food market.
The packaging design further reinforces this commitment to rigor and trust. By eschewing flashy colors in favor of a minimalist palette of black, white, and gray, the design evokes a sense of purity, stability, and safety. Complementary illustrations of the supply chain are integrated naturally, harmonizing the brand story with the visual experience.
