泰山 大吸館飲料包裝設計
包裝設計以「吉祥物角色IP」為主視覺設計，針對大吸館系列包裝飲料，包含「綠豆椰果」、「黑糖仙草椰果」、「冬瓜檸檬寒天QQ」三種口味，將這些食物原料進行擬人化的角色設計，以強化消費者對品牌的記憶點。包裝整體風格輕鬆活潑、顏色鮮明，希望帶給消費者愉快滿足的品牌氛圍。
Big Straw
Taishan’s “Big Straw” beverage brand is the pioneer of beverages in Taiwan, and has been an evergreen beverage in convenience stores since its launch in 2009.
We have completely renewed the packaging and logo of this brand series. Since this drink has a wide range of consumers, aged from 10 to 50 years old, we want to use the “mascot character IP” as the main visual to make the packaging approachable. We designed the package with three different flavors. We drew exclusive mascots for each of the three flavors and created anthropomorphic characters for the food ingredients to strengthen consumers’ memory of the brand. The overall style of the packaging is lively with bright colors, hoping to bring consumers a pleasant and satisfying brand atmosphere.
